Always Riding

Always Riding is an independent multi brand online store. Launched in 2008, it’s passion and purpose is to help riders all around the world choose and wear the most comfortable, stylish, and technically advanced cycling clothes & accessories available. A fine eye for detail and great understanding of the ecommerce industry drove their need to redesign and relaunch a fully responsive Magento site.

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Starting with a comprehensive web styleguide and UI exercise that included everything from fonts, colours and a custom product icon-set, we were able to craft a clean, clear and unique Always Riding experience from homepage through to a shop-able look book.

Re-brand & design magento store
Create new web styleguide
Update user experience
Blog design

Key achievements


Designed online store curated by cyclists, for cyclists.
Positive year on year growth
Spawned ongoing collaboration projects