Lock & Co Hatters

With more than 350 years brand heritage, Lock & Co is not only the oldest hat shop in the world… It created the Bowler in 1849, has two Royal Warrants and crafted headwear for some of the greatest figures in history including Admiral Lord Nelson, Sir Winston Churchill, Charlie Chaplain and Oscar Wilde. All of this achieved by 7 generations of one legendary family from their shop on St.James’s Street London.

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Heritage aside, Lock & Co needed a well crafted brand and commerce platform to communicate this legacy to a new audience. Through careful directive and execution, we were able to achieve this without abandoning the brand’s values or isolating existing loyal customers.

Lifestyle & product image art direction
Web styleguide creation 
Fully responsive engaging heritage timeline
Hat care & sizing pages
Emails template design

Key achievements


Positive increase in traffic and sales
Bragging rights working with the oldest hat maker in the world