All round, highly dedicated Design Director with fifteen years industry experience across a wealth of different sectors. Consistent track record of creating strong customer connection through design that translates into positive brand growth. Able to plan and execute quality design communications on all consumer channels within small startup size teams, up to large departmentalised organisations. Comfortable operating at C-suite level, collaborating with business owners to establish and realise their brand vision, mission and communication pillars to actualise business outcomes.
My name is Chadd Holland and I have been designing since I was a teenager, driven by a genuine passion for creative communication and the role design plays in our everyday lives.

BRAND
- Brand Positioning
- Brand Architecture
- Communications Strategy
- Creative Direction
- Identity Systems
- Tone-of-Voice
- Channel Asset Development
- Employee Branding
PRODUCT
- Persona Mapping
- Research & Testing
- Project Scope & Planning
- User Experience
- UI Design
- Prototyping
- Web Design Systems
- Specialised in eCommerce
LEADERSHIP
- Design Principles
- Design Advocacy
- Recruitment
- Talent Development
- Workshops
- Agency Procurement
- Team Management
- Stakeholder Communications
TECH
- Adobe Creative Suite
- Sketch
- Zeplin
- Webflow
- Invision
- Sketchup -3D
- Google Workspace
- Asana & Notion
Chadd is a dedicated advocate for design and the importance of brand in an organisation.
ANDY AINGER
Head of Design (former)- Yoti
Chadd's work is consistently creative, grounded in a deep knowledge of design experience and above all, it converts.
PETE HARRINGTON
Always Riding + Where Beagles Dare