Quoc footwear

Quoc stands for effortlessly stylish road, city and gravel cycling shoes. From cresting cols to city commutes, Quoc footwear evokes the very best of British shoe-making tradition, blending timeless craftsmanship with contemporary design. The project brief for Quoc was clear… create an online store that brings to life their already exceptional product catalogue, expand their customer following and ultimately sell more products.

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Working collaboratively with a content strategy and marketing team, we tackled these challenges by capturing thorough creative and sales driven goals and on-site user data which allowed us to focus on creating not only a beautiful store but one that is easy to navigate from homepage to shopping cart, all whilst keeping customers online with rich brand content.

Brand refresh
Re-design shopify store
Create new web styleguide
‍Update user experience
Shopify email design
Marketing newsletter design

Key achievements


Significant increase in site traffic and sales