VogaCloset brings the young trendy and outgoing fashion forward men and women in the Middle East region the latest fashion trends in Europe as soon as they become available in their home countries. Their collection is fresh with over 30,000 items and 100s of new products added daily and a new collection each week. In 2016 we worked collaboratively with the Voga team to refresh their brand and align it more accurately with the desired target market.

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Being an online only business the most important component of the re-brand was the website which evolved into an easy to navigate and fashion forward website, applying the latest technology where they can best communicate offers, new trends and interactive eye-catching images in the one place. The site immediately directs a visitor’s attention to a crucial CTA's, has personalised offers, highlights brands, new fashion trends and increases time spent browsing the store, ultimately converting into sales.

Re-brand both English & Arabic
Styleguide creation
Web design system
‍Mobile app
Investor presentations

Key achievements


30% uplift in sales month on month post launch