Yoti was the first digital Identity app on the market aimed at consumers, the message was simple, features were clear and the idea was powerful... Your ID, on your phone.
My role as Brand design lead was very much split between business and consumer, as well as managing a team. This meant I had the fortune of being involved in a lot of exciting projects and another moving parts of the star-up as it rapidly grew.
Developed the Yoti brand architecture alongside CMO, CEO & Head of business growth.
Lead design on Yoti Age Check - a convenience store product now in 2000+ stores across the UK.
Lead brand designer for Yoti Sign.
Procure & collaborate with external web agency to design & build new yoti.com
Build cross functional brand & marketing design team.
Collaborated with product & dashboard tech teams to re-design Yoti connect page for businesses
Establish Yoti design principles with Head of Design, Lead UX & Lead UI designers
Conduct design & marketing team retrospective workshops