QUOC is an independent, British brand with a 12-year history designing high-performance, comfort-driven shoes. Challenging conventional parameters of cycling footwear, blending timeless craftsmanship with contemporary design.

quoc product hero image

Goals And Challenges

I worked closely with the brand founder and ecom manager to re-design the flagship Shopify store. Our goals were ambitious, but armed with valuable customer insights we were able to bring new life to the experience, elevate the product range, build brand loyalty and increase overall revenue.

Quoc shop designs displayed on multiple screen sizes
Quoc shop designs displayed on laptop size screens

Design For Community

Building brand loyalty takes time and a strong digital strategy to match. Designing an online journal to be a platform for SEO was key to the success of attracting new customers to Quoc.

Quoc blog landing and article page designs
Quoc shop designs displayed on laptop size screens
Quoc shop designs displayed on mobile phone device screens

Key Achievments

  • Customer reseach & UX
  • Develop brand web styleguide
  • Redesign Shopify store
  • Design online brand journal
  • Refresh brand marketing assets
  • Design marketing newsletter