QUOC is an independent, British brand with a 12-year history designing high-performance, comfort-driven shoes. Challenging conventional parameters of cycling footwear, blending timeless craftsmanship with contemporary design.
I worked closely with the brand founder and ecom manager to re-design the flagship Shopify store. Our goals were ambitious, but armed with valuable customer insights we were able to bring new life to the experience, elevate the product range, build brand loyalty and increase overall revenue.
Building brand loyalty takes time and a strong digital strategy to match. Designing an online journal to be a platform for SEO was key to the success of attracting new customers to Quoc.