Vogacloset brings the young and outgoing fashion forward shoppers in the Middle East region the latest fashion trends from Europe as soon as they become available in their home countries. Their collection is fresh with over 30,000 items, 100s of new products added daily and a new collection each week.
I was approaced by the Vogacloset leadership team to help them breath new life into the brand, establish templates for future growth and most importantly, overhaul the UX & UI of the online store.
Attracting good investment partners is as valuable as having customers. Over the lifetime of our working relationship I designed several succesful presentations that help secure the financial future of the business.
The digital landscape moves so rapidly which meant we needed to regularly iterate & evolve the customer shopping experience. This included app design & creating a blog site to drive a strong SEO strategy.