Yoti was the first digital Identity app available to UK consumers, the message was simple, features were clear and the idea was powerful... Your ID, on your phone.
My role at Yoti was very much split between business and consumer, as well as managing a team. This meant I had the fortune of being involved in a lot of exciting projects, collaborating with multiple departments.
In order for the digital identity revolution to happen, both consumers and businesses have to trust and adopt the technology, therefore my role was creating B2B and B2C communications and products to educate and advocate Yoti to as wide of audience possible.